Elevating American Cycling
In the early 70s, Gita Sporting Goods first introduced the U.S. market to the world’s top bicycle products. Today we proudly represent select premium Italian brands with the same singular mission – to continuously elevate the American cycling experience.
About Our Brands
Premium Italian Cycling Clothing
Giordana sets the standard for performance apparel. Combining leading-edge technologies and Italian craftsmanship, Giordana products enhance the enjoyment of cycling with features that maximize performance.
Italian-made Custom Cycling Apparel
Your Team, Your Terms. The highest quality cycling apparel, fast and on time, at an unbeatable value.
Giordana delivers truly bespoke professional level apparel that helps you push the boundaries of what's possible.
Top-end Components for Racing Bikes
Backed by more than eighty years of outstanding innovation, quality and sporting successes, Campagnolo is a premium brand, established and renowned all over the world.
Road Bicycle Wheelsets
Since 2004, Fulcrum has developed wheels for bikes with a sole, constant objective in mind: to deliver the best performance that modern technology can offer.
Complete Bikes, Made In Italy
Established in 1946, in the beautiful seaside town of Pesaro, Italy, Cicli Adriatica offers classic Italian styling with retro European elegance. Models include a wide range of comfortable lifestyle complete bicycles for men and women from traditional to sport-focused.